– Creating a resource.

– Creating a stream.

– Installation of a counter on the site.

    1. Prom.
    2. Хорошоп.


– Flow settings.

– Data collection settings.

– Internal traffic filtering.

    1. https://2ip.ua/en/ (IP definition).
    2. Filtering in reports.


– Exclusion of unwanted transitions.

    1. privatbank.ua
    2. wayforpay.com
    3. liqpay.ua
    4. privat24.ua


– Flow communication with Merchant.

– Stream connection with Google Ads.

– Flow communication with the Search console.

– Enabling the Search console report, and report library.

– Setting up events and conversions.

– Creation of audiences.

– Working with the debugger (https://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna).

– Working with reports.


Example of PROM events


GA4 events for the site on Prom.ua:


Example of events on ХОРОШОП sites