Google contextual advertising
launch and
optimization
Grow your business with Google Ads.
Help customers find you on Google Search and Google Maps. Pay only for the result you want, such as clicks on ads or calls to the company.
Show ads when people search for what you have to offer. When users decide what to do, where to go or what to buy, they turn to Google. Your ad can appear when they are searching for the products or services you offer. An ad displayed on a desktop or mobile device can bring you, valuable new customers.
What are the main areas of Google advertising?
- Google shopping (Advertise your products to users who are looking for something to buy).
- Google search (Increase the volume of sales on the website, in the application, by phone, and in a regular store).
- Video Ads (Address YouTube viewers and get more conversions).
- Google Maximum Performance (Address YouTube viewers and get more conversions).
- Google discovery (Show ads on YouTube, Gmail, Google recommendations, and other services).
- Google KMS (Show attractive ads on sites and applications – our network consists of three million resources).
- App Advertising (Draw attention to your app and increase installs).
Acquaintance
We discuss the goals and objectives of the project. We conduct an initial audit of your project. We form a work plan and discuss it with you.
Payment of services
Based on the agreed work plan, we create an invoice for payment of services.
Performance of tasks
We are creating a Telegram chat for prompt communication on project management issues. We carry out all agreed tasks according to the work plan.
Reporting
Every week we send a link to the report, as well as comments based on the results of the advertising week in the working chat of the project or to your email. Based on the results and your feedback during the period of work, we make adjustments. At the end of the month, we discuss the general results and form a plan for the next period.
Who works on the project?
Our studio team must work with each project, it includes at least:
– general director of the studio;
– project manager;
– advertising specialist;
– designer (optional).
WHO ARE WE?
Our team entered the top 3% of the most successful Google partners and received the status of a leading partner for 2022. We have extensive experience in launching and optimizing Google advertising tools.
We are among the top 15 digital marketing agencies of Ukraine. The results of our work are highly appreciated not only by clients but also by colleagues from the market.
We effectively manage our clients’ budgets of more than $3,600,000 per year. Effective management of our partners’ budgets allows us to constantly improve our skills and improve the results of advertising campaigns for our clients.
We have been doing effective and systematic digital marketing for our partners since 2016. For more than 6 years of work, we have formed a professional team and are glad to cooperate with our regular customers, as well as their feedback.
We are marketing partners of Facebook
We are a leading partner of Google
We are among the top digital marketing agencies of Ukraine
When creating new accounts, our clients receive a bonus of UAH 10,000. on the budget of advertising campaigns.
- Control of Google Analytics settings (conversions/e-commerce module).
- Google Ads account creating
- Development of the structure of the account.
- Creation of advertising campaigns.
- Create ad groups.
- Create ads in each ad group.
- Coordination of ad texts.
- Creating ad extensions.
- Creation of ad objects (if necessary).
- Connection of Google Analytics with Google Ads, import of conversions.
- Creating remarketing lists.
- Selection of keywords.
- Selection minus words.
- Optimization. The goal is to reduce the cost of conversion, and increase the coefficient. return on investment in advertising.
- Working with search phrases.
- Work with negative words.
- Ad testing.
- Conducting A/B tests (if necessary).
- Control of the optimization indicator of advertising campaigns.
- Google’s recommendations for advertising campaigns.
- Working with advertising campaign rates.
- General cost-per-click optimization.
- Conversion price optimization.
- Adjustment of transaction value strategy/target.
- Control of expenditure/balance according to the budget.
- Control of performance indicators and WEB Analytics.
- Formation of reporting on the project.
* the minimum price “from” is indicated
The cost of each project is individual and depends on many factors, which we will be able to find out only after communication and calculation of the project.
Alexander Guzenko
Alexander Dmitriev
Alina Vlasova
Anastasia Degtyar
Andrew Lt.
Andrey Shpilko
Anna Solodilova
Anna Veretennikova
When creating new accounts, our clients receive a bonus of UAH 10,000. on the budget of advertising campaigns.
CHATS WITH THE PROJECT TEAM
For each project, a chat is created at the beginning of the work, where there is an immediate exchange of information between the agency’s employees and the client’s representatives.
This allows you to quickly solve any issues that arise during the advertising campaign.
PERSONAL KPI CONTROL
We always form critical KPIs for the current project and monitor them weekly to the need to make changes quickly.
The head of the agency Mykhailo Klyachko is directly involved in KPI control and is generally present in team chats of each project.
PERSONAL PROJECT MANAGER
Each project is assigned a project manager who has extensive sales experience and takes charge of the digital marketing strategy.
In this way, comprehensive long-term business promotion is established with the use of effective marketing tools.
TEAM OF SPECIALISTS
Each of the specialists has professional certificates and annually improves his qualifications by passing certification from Google services and Facebook ads.
Our internet marketing agency is a Google partner and a Facebook partner, and confirmation of this is placed at the bottom of the page.
FOCUS ON GOALS
Goals and objectives are discussed before the start of the project and are based primarily on the client’s requirements.
If the task set by the client is not realized from the current point of view or its achievement is expected to be a much more extensive range of work, we will definitely discuss it.
As additional conditions, as a rule, the following directions in the work act:
– settings of analytics;
– involvement of additional tools;
– market analysis;
– analysis of competitors.
Thus, the Internet marketing agency Mnews aims to achieve a result, and the process itself can proceed differently in different projects.
However, in any case, we keep the situation under control.
PROACTIVE POSITION
A comprehensive approach involves a wider range of work than indicated in the plan. Therefore, we always offer the client changes not only within the framework of the advertising campaign but also those that can improve the work of the project in general:
– in the operation of the site;
– in the design of product cards;
– on the pages of the service;
– in web analytics.
Thus, we take an active position aimed at improving the performance of the product as a whole, and not only within the framework of the advertising campaign.
