Google Shopping
launch and
optimization
Google Shopping product advertising is a highly profitable advertising tool for your online store.
If you work in the field of retail trade, with the help of trade campaigns you can promote your products sold online or in a regular store, attract visitors to your site or office, and find the most promising customers.
- Control of the site for compliance with the Merchant Center program.
- List of recommendations and control of implementation according to requirements.
- Create a Merchant Center account.
- Setting up mandatory programs in the Merchant Center (free product offers, product announcements, dynamic remarketing).
Acquaintance
We discuss the goals and objectives of the project.
We conduct an initial audit of your project.
We form a work plan and discuss it with you.
Payment of services
Based on the agreed work plan, we create an invoice for payment of services.
Performance of tasks
We are creating a Telegram chat for prompt communication on project management issues.
We carry out all agreed tasks according to the work plan.
Reporting
Every week we send a link to the report, as well as comments based on the results of the advertising week in the working chat of the project or to your email.
Based on the results and your feedback during the period of work, we make adjustments. At the end of the month, we discuss the general results and form a plan for the next period.
Who works with the project?
Our studio team must work with each project, it includes at least:
– general director of the studio;
– project manager;
– advertising specialist;
– designer (optional).
WHO ARE WE?
Our team entered the top 3% of the most successful Google partners and received the status of a leading partner for 2022. We have extensive experience in launching and optimizing Google advertising tools.
We effectively manage our clients’ budgets of more than $3,600,000 per year. Effective management of our partners’ budgets allows us to constantly improve our skills and improve the results of advertising campaigns for our clients.
We are among the top 15 digital marketing agencies of Ukraine. The results of our work are highly appreciated not only by clients, but also by colleagues from the market.
We have been doing effective and systematic digital marketing for our partners since 2016. For more than 6 years of work, we have formed a professional team and are glad to cooperate with our regular customers, as well as their feedback.
We are marketing partners of Facebook
We are a leading partner of Google
We are among the top digital marketing agencies of Ukraine
When creating new accounts, our clients receive a bonus of UAH 10,000. on the budget of advertising campaigns.
- Control of the site for compliance with the Merchant Center program.
- List of recommendations and control of implementation according to requirements.
- Create a Merchant Center account.
- Setting up mandatory programs in the Merchant Center (free product offers, product announcements, dynamic remarketing).
- Block settings – branding (logo)
- Setting up the block – delivery.
- Setting up automatic enhancements.
- Assortment protection settings.
- Product feed control.
- Creating the necessary rules for product feeds.
- Passing moderation.
- Control of Google Analytics settings (conversions/e-commerce module).
- Create a Google Ads account.
- Setting up the remarketing tag.
- Merchant Center and Google Ads connection.
- Connection of Analytics and Google Ads.
- Development of the structure of the account.
- Adding a list of negative keywords (regular shopping campaigns).
- Segmentation of the product feed.
- Work with attributes.
- Creation of advertising campaigns.
- Create ad groups.
- Work with simple trade campaigns and P-max-type campaigns.
- Account optimization.
- Control of active goods in the Merchant Center.
- Unlocking goods in the Merchant Center.
- Daily control of traffic purchase indicators by the project.
- Control of key indicators of the advertising campaign.
- Work with search phrases (ordinary trade campaigns).
- Working with minus words (ordinary trade campaigns).
- Working with groups of objects (P-max).
- Working with product groups (P-max).
- Control of the optimization indicator of advertising campaigns.
- Google’s recommendations for advertising campaigns.
- Work with advertising campaign rates.
- Overall cost-per-click optimization.
- Price optimization conversion.
- Transaction value strategy/target adjustment.
- Advertising campaign segmentation.
- Budget cost/balance control.
- Performance control and WEB Analytics.
- Project reporting.
* the minimum price “from” is indicated
The cost of each project is individual and depends on many factors that we can learn only after communication and project calculation.
Google Shopping advertising is configured in several stages.
The first step is to moderate your Merchant Center account.
If the site meets all the requirements of the program, moderation takes 3 to 5 days.
The second stage is setting up Google Shopping in the Google Ads account.
It usually takes one to two weeks to set up your account from scratch.
We work during a calendar month, that is, we not only configure and launch advertising but also necessarily carry out optimization within the scope of work.
This is a key element with which you can achieve your goal.
Upon a user's request for any product in the Google search network, the advertiser shows its products with a price and a photo.
For this, the Google Shopping tool is used. In this way, the user can choose a suitable offer and, after going to the site, make a purchase.
This type of advertising is very effective, especially for online stores. According to global statistics, 80% of orders online stores receive from Google Shopping ads.
Yes, when we set up an advertising campaign, we must include and configure the program: "Information about goods posted for free". With the help of this program, you will receive free traffic to your site.
Several parameters affect the number of orders: advertising campaign settings, site conversion, an advertisement conversion, budget, landing page quality (product card), seasonality, etc.
You need all this data to make a forecast.
You can launch advertising campaigns with a minimum number of products.
As practice shows, good results can be achieved if the product catalog includes hundreds of products.
The minimum budget depends a lot on the goals of the advertising campaign and the assortment groups.
Our recommendation: from UAH 380 ($10) for one campaign per day.
Alexander Dmitriev
Alexander Guzenko
Alina Vlasova
Anastasia Degtyar
Andrew Lt.
Andrey Shpilko
Anna Solodilova
Anna Veretennikova
When creating new accounts, our clients receive a bonus of UAH 10,000. on the budget of advertising campaigns.
CHATS WITH THE PROJECT TEAM
For each project, a chat is created at the beginning of the work, where there is an immediate exchange of information between the agency’s employees and the client’s representatives.
This allows you to quickly solve any issues that arise during the advertising campaign.
PERSONAL KPI CONTROL
We always form critical KPIs for the current project and monitor them weekly to the need to make changes quickly.
The head of the agency Mykhailo Klyachko is directly involved in KPI control and is generally present in team chats of each project.
PERSONAL PROJECT MANAGER
Each project is assigned a project manager who has extensive sales experience and takes charge of the digital marketing strategy.
In this way, comprehensive long-term business promotion is established with the use of effective marketing tools.
TEAM OF SPECIALISTS
Each of the specialists has professional certificates and annually improves his qualifications by passing certification from Google services and Facebook ads.
Our internet marketing agency is a Google partner and a Facebook partner, and confirmation of this is placed at the bottom of the page.
FOCUS ON GOALS
Goals and objectives are discussed before the start of the project and are based primarily on the client’s requirements.
If the task set by the client is not realized from the current point of view or its achievement is expected to be a much more extensive range of work, we will definitely discuss it.
As additional conditions, as a rule, the following directions in the work act:
– settings of analytics;
– involvement of additional tools;
– market analysis;
– analysis of competitors;
Thus, the Internet marketing agency Mnews aims to achieve a result, and the process itself can proceed differently in different projects.
However, in any case, we keep the situation under control.
PROACTIVE POSITION
A comprehensive approach involves a wider range of work than indicated in the plan. Therefore, we always offer the client changes not only within the framework of the advertising campaign but also those that can improve the work of the project in general:
– in the operation of the site;
– in the design of product cards;
– on the pages of the service;
– in web analytics.
Thus, we take an active position aimed at improving the performance of the product as a whole, and not only within the framework of the advertising campaign.
Google offers several formats of contextual advertising. All of them help to capture the maximum attention of users and maximize traffic to the site.
You can see one of the types of advertising in Google on the screen above. Product ads are ads with a photo, product name, price, seller’s instructions, and a link to go to the online store from Google. These ads appear in several places:
- in Google search results;
- on Youtube;
- on partner sites.
Also, products are displayed for free in the Google Shopping search results tab.
Using product advertising and the Google Shopping service to attract buyers has several serious advantages: Advantages and features of product advertising and the Google Shopping service Using product advertising and the Google Shopping service to attract buyers has several serious advantages:
Relevance of the request.
Ads are shown to users who are searching or have searched for such products. Product advertising is perceived more kindly and loyally by potential buyers. It attracts more attention.
Visual presentation of the product.
Advertising, through Google shopping more vividly shows products and their price. The buyer can immediately determine whether the product is for him before going to the site.
Cost per click.
The cost of one conversion from such an ad will be lower than from regular text ads.
Quick start of sales.
If you set up your advertising campaign correctly, you will be able to start selling the very next day after its launch.
There are also several features that need to be considered when launching, setting up, and running advertising campaigns.
More careful work with negative words is required to optimize the CTR of your ad, achieve a favorable price per click, and get really high-quality traffic to the site.
Before launching an ad, the site, Google merchant account, site and the ads themselves must meet strict requirements.