Case for Performance Max
Case: Increasing sales with Performance Max
Cases
ABOUT THE PROJECT
Online store of electric/hand tools, and welding machines.
Service
Google Shopping
TASK
Receiving orders for the entire assortment. Increase in orders from priority brands.
WHAT HAS BEEN DONE
- Create a Google Analytics account/setup.
- Account creation/Merchant/Center settings.
- Creating an account/setting up Google ads.
- Creation of a joint commodity company for goods priced from UAH 400.
- Go to Performance Max.
- We worked with strategies - segmentation of non-clickable products.
- Weekly account optimization, cost per click.
- Work with loose goods.
- Recommendations for processing the description of product items and the type of product card.
- Change of strategy to segmentation by 5 power tool brands.
Result for the period May-October 2022
The number of users is 54,611.
The price of a click is UAH 1.12.
The cost is UAH 97,944.94.
Transactions – 1401 pcs.
Income – UAH 2,900,964.36.
ROAS is 2,961.83%.
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