Google Analytics 4
A case study on setting up Google Analytics 4 and building a report in Google Data Studio
Cases
ABOUT THE PROJECT
International LMS service.
Service
Google Analytics
TASK
Setting up Google Analytics 4 and building a dashboard.
WHAT HAS BEEN DONE
- Creating a GTM (Google Tag Manager) account.
- Installation of GTM (preparation of technical terms of reference and implementation control).
- Creating a GA4 account (Google Analytics 4).
- Data flow settings.
- Tag installation via GTM.
- The connection between GA4 and Google Ads.
- Data collection and storage settings.
- Configuring traffic filtering (if necessary).
- Setting up conversions.
- Setting up audiences.
- Setting the value of conversions (e-commerce).
- Communication with the merchant center (if necessary).
- Communication with Google Search Console (if necessary).
- Setting up a Google Ads report.
- Customizing the Google Search Console report.
- Dashboard settings in Google Data Studio.
The results
An analytics system has been developed that allows you to monitor the effectiveness of advertising campaigns and improve their effectiveness, as well as to make effective management decisions.
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