Case on targeted advertising
How to sell spare
parts for KRAZ,
KAMAZ, and Yamz
on social networks?
Cases
ABOUT THE PROJECT
Online store of spare parts for KrAZ, MAZ, KAMAZ trucks, YaMZ engines, etc.
Service
Targeted Advertising
TASK
Launch and stabilization of sales in social networks.
WHAT HAS BEEN DONE
- Created/configured Facebook Business Manager.
- Created/configured Facebook Ads Manager.
- Created/customized Facebook Pixel.
- The audience for advertising was selected – men, age, interests.
- A text advertisement was issued. The product feed has been uploaded.
- We chose the price category of goods for advertising - from UAH 200 to UAH 10,000.
- Worked with campaigns – a catalog of products: traffic to the website, conversions to the website, look-a-like audience.
The results
The number of CPC sessions is 21,460.
The price of the session is UAH 1.35.
The cost is UAH 28,924.11.
638 transactions.
Income – UAH 432,487.58.
ROAS is 1,495.25%.
LET`S DISCUSS YOUR PROJECT RIGHT NOW?
Chat for free advice on Google & Facebook advertising from the mnews.agency team and Mikhail Klyachko