Case on targeted advertising
A case of resuming the
work of a Business Manager in
the segment of women's clothing
Cases
ABOUT THE PROJECT
A small women's clothing store, the main assortment is embroidered dresses.
Service
Targeted Advertising
TASK
Increase the number of orders after campaigns are idle for 1 month.
WHAT HAS BEEN DONE
- Basic development and configuration of Business Manager, Advertising account, Catalog, Pixel, and Conversion API settings.
- Launching campaigns for all products and collecting statistics.
- Elaboration of the campaign from the audience, geo, and placements.
- Segmentation by product category with the exception of low-margin category advertising.
- Preparation and optimization of campaigns before the change of seasons, and development of categories.
- Testing additional target packs.
The results
It was possible to achieve a stable result in the number of orders regardless of the season and demand. Work on reducing the cost of the order continues.
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