Google Advertising
A case study on optimizing
search campaigns to reduce
the bid price
Cases
ABOUT THE PROJECT
International financial service.
Service
Google Ads
TASK
Lowering the price of attracting a potential client, and optimizing advertising campaigns.
WHAT HAS BEEN DONE
- A detailed audit of the advertising account was carried out.
- Complete restructuring of advertising campaigns was carried out.
- Responsive search ads launched.
- Redistribution of the advertising budget by priority regions.
- Google Analytics 4 was implemented and integrated with the CRM system was carried out to assess the quality of applications with further adjustment of advertising campaigns.
- Systematic work was carried out to optimize the advertising account.
The results
Significantly reduced the cost of attracting a potential client due to the correction of errors in the configuration of the advertising account, the implementation of adaptive search ads, and systematic work on the optimization of the advertising account.
LET`S DISCUSS YOUR PROJECT RIGHT NOW?
Chat for free advice on Google & Facebook advertising from the mnews.agency team and Mikhail Klyachko