The growth of applications + maintaining the cost of attracting a client due to Google Ads smart campaigns
English language learning service.
- Search advertising campaigns have been launched.
- The campaign video has been launched.
- Launched smart campaigns (discovery ads, display smart).
- Remarketing has been launched.
- Advertising campaigns were optimized.
Thanks to the company's work with smart and video, it was possible to significantly increase the total number of conversions and reduce their cost, and the testing of strategies and creatives of advertising campaigns also played an important role. Smart campaigns have shown themselves very well in connection with classic search campaigns.