Google Shopping case
Account Scaling and Product Promotion Case
Cases
ABOUT THE PROJECT
A small online store of household goods.
Service
Google Shopping
TASK
Increase the number of orders without crossing the lower set profitability limit by 500%.
WHAT HAS BEEN DONE
- Basic processing and setting up Google ads, Analytics, and Merchant Center accounts.
- Launching a campaign for all products and collecting statistics, launching a Smart trading campaign, and optimizing it.
- Gradual segmentation by priority categories.
- Testing and selection of optimal strategies for each campaign.
- Performance Max testing of campaigns with different strategies.
- Optimization of objects and signals of Pmax campaigns for the current season and demand.
- Optimizing campaigns according to seasonality.
The results
The gradual growth of orders from 0 to 408 pieces, after account downtime for 1 month, with the profitability of 947% in the last month.
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