Google Shopping case

Case: System work, reduction of transaction price by 8 times

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Cases
ABOUT THE PROJECT

A small online store with an extensive assortment.

Service
Google Shopping
TASK
With a fixed budget, achieve maximum efficiency in the account.
WHAT HAS BEEN DONE
  • Basic development and configuration of Google ads, Analytics, and Merchant center accounts.
  • Development of advertising campaigns (optimization).
  • Working out the product assortment depending on the current season and demand for the product.
  • Testing and selection of optimal strategies for each campaign.
  • Performance Max testing of campaigns with different strategies.
  • Optimization of objects and signals of Pmax campaigns for the current season and demand.
  • Recommendations for processing the name of product items.
The results

Reduction of the cost of the transaction by 8 times, increase in the number of transactions by 6.5 times.

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