ABOUT THE PROJECT
A small online store with an extensive assortment.
With a fixed budget, achieve maximum efficiency in the account.
WHAT HAS BEEN DONE
- Basic development and configuration of Google ads, Analytics, and Merchant center accounts.
- Development of advertising campaigns (optimization).
- Working out the product assortment depending on the current season and demand for the product.
- Testing and selection of optimal strategies for each campaign.
- Performance Max testing of campaigns with different strategies.
- Optimization of objects and signals of Pmax campaigns for the current season and demand.
- Recommendations for processing the name of product items.
Reduction of the cost of the transaction by 8 times, increase in the number of transactions by 6.5 times.
LET`S DISCUSS YOUR PROJECT RIGHT NOW?
Chat for free advice on Google & Facebook advertising from the mnews.agency team and Mikhail Klyachko