Google Shopping case
Case: System work, reduction of transaction price by 8 times
Cases
ABOUT THE PROJECT
A small online store with an extensive assortment.
Service
Google Shopping
TASK
With a fixed budget, achieve maximum efficiency in the account.
WHAT HAS BEEN DONE
- Basic development and configuration of Google ads, Analytics, and Merchant center accounts.
- Development of advertising campaigns (optimization).
- Working out the product assortment depending on the current season and demand for the product.
- Testing and selection of optimal strategies for each campaign.
- Performance Max testing of campaigns with different strategies.
- Optimization of objects and signals of Pmax campaigns for the current season and demand.
- Recommendations for processing the name of product items.
The results
Reduction of the cost of the transaction by 8 times, increase in the number of transactions by 6.5 times.
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